Our people

The quality, dedication and commitment of our people is what makes ORIMA unique.

More than 55 professional staff across offices in Melbourne, Canberra, Sydney and Brisbane. Over 35 specialised interviewers in our Indigenous field force, we are…

  • The brightest minds in the industry, with excellent analytical skills

  • People who believe in evidenced-based approaches to inform government decision making

  • Lateral thinkers and problem solvers – we find the best solutions

  • From a diverse range of qualifications and professional backgrounds

More Qualified Professional Market Researchers than any other company

Our principals

  • Szymon Duniec, BEc (Hons), QPR, FAMSRS, MIPPA, MAASM, MAMI

    Managing Director | Melbourne

    Szymon is one of Australia’s leading public sector research consultants, with over 25 years of relevant experience.  He is a recent past National President of The Research Society (TRS) and is a Fellow of the Society.  Szymon is also a member of the Privacy Compliance Committee of the Australian and Data Insights Association (ADIA).

    Szymon has a hands-on role in translating research findings into meaningful and actionable outcomes.

  • Liz Duniec, BSc (Psych), Grad Dip (Org Psych), Master of Applied Positive Psychology, QPR, FAMSRS, MIPPA, MAASM, MAMI

    Founding Director | Melbourne

    Liz established ORIMA Research in 1996 with the aim of being a provider of innovative and high quality research consultancy services to the public sector.  ORIMA Research is now Australia’s largest provider of research, evaluation and data analytics services to the public sector. Liz has over 25 years of experience in market and social research.

    Prior to starting ORIMA Research, she was a Principal of Interaction Consulting Group for three years and a management consultant with PriceWaterhouseCoopers (formerly Coopers and Lybrand’s Human Resources and Strategic Management Group) in Canberra for over four years.  Liz has an academic background in psychology, including a Masters in Applied Positive Psychology from the University of Melbourne.  She currently specialises in attitude and behaviour change through social marketing, communications research and strategic government research to support policy and program development and evaluations.

  • Rodney Latimer, BA (Hons) (PolSci, Eco, Asian Studies), QPR, MMSRS

    Director | Canberra

    Rodney has a background in economics and political science. He has over 20 years of experience in market and social research in both the public and private sectors.

    He is highly experienced in the project management of sensitive government-to-business and business-to-business research.  He specialises in policy development and program management research, client/stakeholder research, employee research, corporate strategy development and service delivery.

  • Adam Allanson, BEc (Hons), QPR, MMSRS

    Partner | Canberra

    Adam has 20 years of experience in economic, social policy and market research.  He has been a Qualified Professional Researcher since 2004 and has been lecturing economics at the Australian National University (ANU) since 2011.  Adam held various economic analyst positions in the Commonwealth Treasury before becoming the Senior Adviser (Domestic Economy) in the Department of the Prime Minister and Cabinet in 1998.

    Adam is currently a member of the Board of The Research Society and holds the positions of Treasurer and Chair of the Audit and Risk Committee.

  • David Bruce, BSc (Hons), MA (Psych), QPR, MMSRS

    Partner | Canberra

    David has a background in psychology, and more than 25 years’ experience in the market and social research industry.  He is an experienced quantitative and qualitative researcher and leads one of the Strategic Research Teams which specialises in community measurement.

    He is a former Chair of the ACT Division of The Research Society, and holds the Society’s higher Qualified Professional Researcher (QPR) accreditation.  David won the 2010 Research Effectiveness Award for Innovative Design.

  • Andrew Lenihan, BEc (Hons), QPR, MMSRS, MAES

    Partner | Canberra

    Andrew is an economist and joined ORIMA research in 1999 after working for several years in economic analysis roles in Australian Public Service agencies.  He has almost 20 years’ experience across a broad range of research methodologies, spanning quantitative and qualitative research (including employee, client and stakeholder research), performance audit and evaluation.

    Andrew has won several awards from the Research Industry Council of Australia, including most recently the 2016 Research Technology and Innovation Effectiveness Award for the NSW Department of Family and Community Services Quality Framework Reporting project.

  • Chris Sadler, BEc (Hons), QPR, MMSRS

    Partner | Canberra

    Chris is the leader of our IT Applications Division.  He is an economist with over 20 years of experience in market, social and economic research in the public sector.  Chris specialises in information technology solutions, including the design and implementation of online survey instruments and other web-based information collection systems, including staff ballots.  Chris has been the recipient of multiple awards from the Research Industry Council of Australia, including the Research Technology and Innovation Effectiveness Award for the NSW Department of Family and Community Services Quality Framework Reporting project in 2016.

  • Jackie Wilson, BSc, Graduate AICD

    Partner | Canberra

    Jackie has recently joined ORIMA Research after over 35 years in the Australian Public Service, including over 9 years as a Deputy Secretary. Her long career spanned multiple departments including Social Services, Education, Prime Minister and Cabinet, Finance and Immigration. Jackie has held a number of senior Commonwealth positions including in program and policy areas covering health, disability, education, employment, immigration, budget and Commonwealth/State relations. Jackie was also Deputy Chair of the Department of Education’s Audit Committee for 3 years and has been a board member.

    Jackie has a strong interest in the design of good policy and programs informed by strong stakeholder engagement. A good example of this is her recent experience in leading the review of the child care programs and implementing the biggest reforms in child care in over 20 years.

  • Tamara Reinisch, B Social Science (Psych), MBA

    Associate Partner | Melbourne

    Tamara has 20 years’ professional experience in the disability sector, most recently working at an Executive Level for 4 years in the National Disability Insurance Agency (NDIA) Market, Provider and Sector Development group before joining ORIMA in January 2020. Tamara possesses a B.Social Science (Psych) and Masters of Business Administration.

  • Kim Sullivan, Masters Social Science, BA/LLB, QPR, MMSRS, MAES

    Associate Partner | Melbourne

    Kim is an Associate Partner at ORIMA and has over 17 years of experience in quantitative government and social research and evaluation. She has recently re-joined ORIMA after several years as Research Director at Whereto Research. She has a keen interest in education research, research innovation and co-creation, research capacity and capability building, partnering with universities and research to support organisational change.

    Kim is a member of the Government and Social Research Network Committee (Victoria), a member of the Australian Evaluation Society, holds QPR accreditation and is currently completing a Grad Dip in Psychology at Deakin University.

  • Tyler Forrester, BSc. (Stats), Grad Dip (InfoSys), QPR, MMSRS

    Principal Research Consultant | Melbourne

    Tyler leads a team of five researchers that focus on tracking and evaluation, as well as client and stakeholder research. Since joining ORIMA in 2003, he has gained extensive experience in research design, fieldwork planning, analysis and reporting. Tyler has been a key team member in, and managed, a range of medium and large scale research projects using online, face-to-face and telephone data collection methodologies. He has been a member of ORIMA Research’s Human Research Ethics Committee (HREC) since 2018.

  • Nathan Franklin, BCom (Mgt & Marketing), BStratMgt (Honours), QPR, MMSRS, MMRA

    Principal Research Consultant | Canberra

    Nathan is a Principal Research Consultant at ORIMA Research and is the Team Leader of the Canberra Strategic Research Division. Nathan has worked on and managed a large number of research projects across a wide variety of research fields and topics since having joined ORIMA Research in 2007, with a focus on research design, project management, analysis and reporting. He specialises in designing and developing automated reporting tools, establishing and managing online data collection and management systems, and accessibility in design and reporting. Nathan previously worked as a Performance Analyst at the Australian National Audit Office and also has a civil engineering background.