Our people

The expertise, dedication and commitment of our people is what makes ORIMA unique.

More than 70 professional staff across offices in Melbourne, Canberra, Sydney and Brisbane. Over 35 specialised First Nations Community Interviewers across Australia, we are…

  • The brightest minds in the industry, with excellent analytical skills

  • People who believe in evidenced-based approaches to inform government decision making

  • Lateral thinkers and problem solvers – we find the best solutions

  • From a diverse range of qualifications and professional backgrounds

More Qualified Professional Researchers than any other company

Our principals

  • Szymon Duniec, BEc (Hons), QPR, FTRS, MIPPA

    Managing Director | Melbourne

    Szymon is one of Australia’s leading public sector research consultants, with over 25 years of relevant experience.  He is a Fellow of The Research Society (formerly the Australian Market and Social Research Society) and has held a range of leadership positions in the social research industry, including National President and Vice President of The Research Society, member of the Research Industry Council of Australia and member of the Privacy Compliance Committee of the Australian Data and Insights Association.

    Szymon’s recent areas of professional focus have included public sector organisational performance measurement, stakeholder and client research, workforce research and community research.

  • Liz Duniec, BSc (Psych), Grad Dip (Org Psych), Master of Applied Positive Psychology, QPR, FTRS, MIPPA, MAASM, MAMI

    Founding Director | Melbourne

    Liz established ORIMA Research in 1996 with the aim of being a provider of innovative and high quality research consultancy services to the public sector.  ORIMA Research is now Australia’s largest provider of research, evaluation and data analytics services to the public sector. Liz has over 25 years of experience in market and social research.

    Prior to starting ORIMA Research, she was a Principal of Interaction Consulting Group for three years and a management consultant with PriceWaterhouseCoopers (formerly Coopers and Lybrand’s Human Resources and Strategic Management Group) in Canberra for over four years.  Liz has an academic background in psychology, including a Masters in Applied Positive Psychology from the University of Melbourne.  She currently specialises in attitude and behaviour change through social marketing, communications research and strategic government research to support policy and program development and evaluations.

  • Rodney Latimer, BA (Hons) (PolSci, Eco, Asian Studies), QPR, MTRS

    Director | Canberra

    Rodney has a background in economics and political science. He has over 20 years of experience in market and social research in both the public and private sectors.

    He is highly experienced in the project management of sensitive government-to-business and business-to-business research.  He specialises in policy development and program management research, client/stakeholder research, employee research, corporate strategy development and service delivery.

  • Kim Sullivan, Masters Social Science, BA/LLB, Grad Dip (Psych), QPR, MTRS

    Chief Operating Officer | Melbourne

    Kim has over 20 years of research experience, including as several years as Research Director at Whereto Research. Kim is a former committee member of ORIMA’s Human Research Ethics Committee (HREC), and has a strong understanding of the application of privacy legislation in research. She is ORIMA’s Quality Manager and responsible for our Fair Data, ISO 20252 and 27001 accreditations. As a Child Safe Organisation, she is also our Child Safety Officer, reviewing and approving every research project involving young people.

     

  • Andrew Lenihan, BEc (Hons), QPR, MTRS, MAES

    Partner | Canberra

    Andrew is an economist and joined ORIMA research in 1999 after working for several years in economic analysis roles in Australian Public Service agencies.  He has over 20 years’ experience across a broad range of research methodologies, spanning quantitative and qualitative research (including employee, client and stakeholder research), performance audit and evaluation.

    Andrew has won several awards from the Research Industry Council of Australia, including most recently the 2016 Research Technology and Innovation Effectiveness Award for the NSW Department of Family and Community Services Quality Framework Reporting project.

  • Chris Sadler, BEc (Hons), QPR, MTRS

    Partner | Canberra

    Chris is the leader of our IT Applications Division.  He is an economist with over 20 years of experience in market, social and economic research in the public sector.  Chris specialises in information technology solutions, including the design and implementation of online survey instruments and other web-based information collection systems, including staff ballots.  Chris has been the recipient of multiple awards from the Research Industry Council of Australia, including the Research Technology and Innovation Effectiveness Award for the NSW Department of Family and Community Services Quality Framework Reporting project in 2016.

  • Adam Allanson, BEc (Hons), QPR, FTRS

    Partner | Canberra

    Adam has over 30 years’ experience in economic, social policy and market research. He has been a Qualified Professional Researcher since 2004 and is a Fellow of The Research Society.  Adam held various economic analyst positions in the Commonwealth Treasury before becoming the Senior Adviser (Domestic Economy) in the Department of the Prime Minister and Cabinet in 1998.

    Since 2000, Adam has conducted numerous government program evaluations, performance audits, surveys and data analytics projects for public sector agencies. He has expertise in evaluating and informing compliance frameworks; survey design and administration; sampling methodology; and data analytics.

  • David Bruce, BSc (Hons), MA (Psych), QPR, MTRS

    Partner | Canberra

    David has a background in psychology, and more than 25 years’ experience in the market and social research industry. He is an experienced quantitative and qualitative researcher and leads one of the Strategic Research Teams which specialises in community measurement. David is ORIMA’s Stakeholder Research Manager, consolidating shared learning across all our stakeholder and related research programs.

    He is a former Chair of the ACT Division of The Research Society, and holds the Society’s higher Qualified Professional Researcher (QPR) accreditation. David won the 2010 Research Effectiveness Award for Innovative Design.

  • Tyler Forrester, BSc. (Stats), Grad Dip (InfoSys), QPR, MTRS

    Principal Research Manager; Privacy and Ethics Manager | Melbourne

    Tyler leads a team of five researchers that focus on tracking and evaluation, as well as client and stakeholder research. Since joining ORIMA in 2003, he has gained extensive experience in research design, fieldwork planning, analysis and reporting. Tyler has been a key team member in, and managed, a range of medium and large scale research projects using online, face-to-face and telephone data collection methodologies. He has been a member of ORIMA Research’s Human Research Ethics Committee (HREC) since 2018 and is ORIMA’s Privacy and Ethics Manager.

  • Nathan Franklin, BCom (Mgt & Marketing), BStratMgt (Honours), QPR, MTRS, MMRA

    Principal Research Manager | Canberra

    Nathan leads the High Performing Organisation Research Team. He commenced at ORIMA in 2008, having previously worked at the ANAO as a performance auditor, as a bridge engineer at Main Roads WA and an administration officer at West Coast TAFE. Nathan manages 50+ projects annually for a wide range of government agencies and a number of private organisations, focusing on employee, stakeholder/customer and community-based topics. He specialises in designing and developing automated reporting tools, establishing and managing online data collection and management systems, and accessibility in design and reporting.

  • Penny Moylan, BA Comms, Pol Sci (Hons), QPR, MTRS

    Principal Research Manager | Melbourne

    Penny’s expertise is in conducting insightful human centred research and translating the findings into practical, tangible and implementable outcomes for our clients. Her particular area of interest is in communications and social marketing research, in developing effective service delivery offerings utilising segmentation and persona approaches, and in environmental and water research.

    Penny has been instrumental in ORIMA’s drive to become an industry leader in conducting best practice research with Aboriginal and Torres Strait Islander peoples, leading the First Nations research division at ORIMA, alongside Dr N’Arweet Carolyn Briggs AM, since its creation in 2019.

  • Lucy Marshall, B.A.Sc. (Psych & Sociol)

    Principal Research Manager | Melbourne

    Lucy is a Principal Research Manager at ORIMA Research and is the qualitative research lead of ORIMA’s Public Health Division. She has been with ORIMA for over ten years – prior to which she honed her skills conducting qualitative and quantitative research for a range of commercial and government clients.

    As a qualitative research specialist, Lucy has a passion for understanding people and deciphering the intricacies of human behaviours. Lucy’s expertise includes uncovering complex insights from research and conveying them to clients in a straightforward, digestible way with clear and practical solutions.

  • Laura Paton, BA, BComm

    Principal Research Manager | Melbourne

    Laura leads one of our specialist qualitative research teams. She joined ORIMA Research in 2012 and now has over 14 years of experience working in the market and social research industry. Laura is a highly experienced qualitative research specialist. She has led a range of complex and large-scale qualitative and mixed-methods research projects to inform the development and evaluation of government policy, programs and communications which yield actionable insights-driven outcomes. She is focused on delivering high quality outcomes for ORIMA clients and takes a collaborative and highly responsive approach to project management.

  • Clare Gelman, BBNs (Hons), QPR

    Principal Research Manager | Melbourne

    Clare joined ORIMA in 2015. She has previous experience as a data analyst in commercial market research before focussing on the social and government sector at ORIMA. Clare herself is a quantitative specialist. She manages large-scale or mutli-faceted programs in a range of sectors and has a particular and long-standing interest in the education sector. Her experience in managing complex projects means she can anticipate and plan for the likely risks that can impact them, allowing her clients to be confident in them being delivered on specification and on schedule.

  • Genevieve Willis, BCom (Marketing)

    Principal Research Manager | Melbourne

    Genevieve leads one of ORIMA’s specialist quantitative research teams. She joined ORIMA in June 2021 after spending nine years providing strategic and actionable insight with a wide range of commercial and public sector clients, including state and federal departments. Genevieve is highly experienced in managing large scale, ongoing and complex projects across a range of sectors and methodologies to time and to budget.